Holden has announced it will drop the Commodore in 2020 to focus instead on 4x4s and SUVs which make up 76% of its new vehicle sales.
Holden has announced it will drop the Commodore in 2020 along with the Astra, saying it will focus on the sale of 4x4s and SUVs.
In a statement to the media, Holden Interim Chairman and Managing Director, Kristian Aquilina, said the focus of the portfolio was consistent with customer preferences, with the Acadia, Trailblazer, Equinox and Trax rounding out a comprehensive SUV portfolio; and the Colorado tackling rivals in the light commercial vehicle (LCV) segment.
“Holden is taking this decisive action to ensure a sharp focus on the largest and most buoyant market segments.
“So far this year SUVs and Utes have increased to 76 percent of Holden sales, a trend we only see continuing,” he said.
“The SUV segment is approaching half a million units, and LCVs over 200,000 units. That’s where the action is and that’s where we are going to play,” Mr Aquilina said.
The new Holden boss also paid tribute to the Commodore nameplate and its place in the Australian automotive industry over time.
“The decision to retire the Commodore nameplate has not been taken lightly by those who understand and acknowledge its proud heritage,” he said.
Sales and deliveries of Commodore and Astra will continue through 2020, albeit with diminishing model availability as part of an orderly runout.
Existing Commodore and Astra customers will continue to receive warranty and roadside assistance, with spare parts supply guaranteed “well into the future”.
Holden will be launching a significant MY21 upgrade to the highly regarded Colorado in Spring 2020.