Ford Australia has new Aussie CEO

ByDean MellorAugust 4, 2020
1 MINUTE READ
Ford Australia has new Aussie CEO

Aussie Andrew Birkic has been appointed President and CEO, Ford Australia and New Zealand.

Ford Australia has announced that Andrew Birkic will take over the role of President and CEO, Ford Australia and New Zealand from Kay Hart, who has been appointed to a role in Ford Europe.

Interestingly, Birkic is currently Chief Product Marketer – Ranger and Everest, so has intimate knowledge of Ford Australia’s best-selling models and the local market.

“Andrew is a highly experienced and engaging leader who brings a wealth of insights into the evolving needs of customers,” said Mark Ovenden, president, Ford International Markets Group. “Andrew’s passion for bringing vehicles to market that truly serve our customers, his breadth of understanding of the local market, and his global expertise will serve as a strong foundation for the continued progress of the business. I am delighted to welcome Andrew into this role.”

Birkic, who began his career at Ford Australia in 1994, has plenty of international experience with Ford, having spent three years in Detroit as Global Advanced Consumer Experience Platforms Manager, and two-and-a-half years in Shanghai as Director, Dealer Development and Consumer Experience for Ford Asia Pacific.

“I am thrilled to be re-joining the fantastic team in Australia and New Zealand,” Birkic said of his new appointment. “I know how passionate and accomplished the team is, having spent the past two years working with the Ranger and Everest development team to grow the brands across more than 180 markets. I look forward to working closely with our team and dealers to serve our customers.”